In ‘Sri Venkatachala Mahathyam’ Lord Brahma became a cow, Lord Siva became a
calf and Sri Lakshmi become a Yadava maid and both the cow and calf were sold to
Chola king by Sri Lakshmi in a bid to provide milk to meditating Srinivasa in
Venkatachalam. There also he protected the cow from the curse of its herdsman.
The Lord did it, we do it. Sri Venkateswara Gosamrakshana Trust is established
for protecting the cow and emphasizing the spiritual importance of the cow apart
from its economic aspect.
The Tirumala Tirupati Devasthanams proposes to create a modern Gosala at
Tirupati with all the facilities for maintaining the bovine population. Cow is
the greatest blessing of human race, lands grow rich, homes flourish and
civilization advances where the Cow is kept and cared for. The Trust also aims
at improving the living conditions of cows outside Goshala by providing
technical inputs to the general public.
The S.V.Dairy Farm, TTD.,Tirupati supplies milk and curd to all the TTD Temples
for Rituals, prasadams, Abhishekams etc., and also to the service institutions
like S.V.Balamandir (Orphanage), S.V.Deaf and Dumb School, S.V.Training Centre
for the Physically handicapped, S.V.Poor Home (Leprosy Hospital),
S.V.Vedapatasala, S.V.Oriental College Hostel, TTD., Hospitals, “Annadanam”
scheme of T.T.D. etc., You can do: Sri Venkateswara Gosamrakshana Trust gives an
opportunity for the devotees to participate in Gosamrakshana with their
To make the Trust self-sufficient, TTD will invest an amount equal to each donation collected by the Trust.