Archana refers to the recital of various names of Lord and seeking His divine blessings for the prosperity of the entire humanity.
Also known as Sahasranamarchana, this arjitha seva deals with the recitation of 1008 glorious names of Lord. The important feature of this particular seva is that the divine blessings of Lord are invoked in the Names and Gotras of the grihasta pilgrims who take part in this seva by paying requisite amount.
The Venkateswara Sahasranamarchana is unique to Tirumala shrine only and it is clearly mentioned in the inscription dated back to 1518 AD.