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Tirumala Tirupati Devasthanams, Tirupati Panchagavya products (Namami Govinda)

In Vedic culture, Cow is considered as the most auspicious and holiest animal because it is the abode of all the Gods and is given utmost importance in Hindu rituals and health. Panchagavya is nature’s gift to mankind which has immense healing benefits, referring to cowdung, urine, milk, curd and ghee. The “Namami Govinda” range of Panchagavya based herbal products is an effort of TTD to reach the benefits of panchagavya to the community at large. Every product has been designed and created with care, and the ingredients sourced from the native breed cows maintained by TTD.

Panchagavya products

TTD has taken up several projects to protect and propagate the native cow breeds. The cow is considered as most auspicious and Holy animal in Vedic culture, because it is the abode of all the Gods. The five (pancha) derivatives from the cows are popularly known as “Panchagavyas” widely used in Ayurveda due to their medicinal value. The TTD has started manufacturing “panchagavya” products for the use of mankind. Every product marketed under the brand name of “Namami Govinda” has been designed and created with care, and ingredients sourced from the native breed cows maintained by TTD.

Avani Dhupa churnam, Dharani Agarbathi, Dhatri sambrani cups, Vaishnavi Dhupa sticks and Varahi Dhupa cones are the five fumigation products manufactured under fumigation category. These dhupa products are manufactured by cowdung, Agaru and Neem which are safe to use and the smoke emanated from these products work like anti-microbial and sanctify the surroundings.

The traditional methods are adopted to prepare the vibhuti in “pancha bhutatmaka Homa gundas” by incinerating the cow dung, “Durva” (grass variety offered to Ganesh), camphor and cow ghee. The vibhuti applying over the fore head is auspicious and good for health.

This tooth powder is designed as per Ayurvedic classics with ingredients like Cowdung ash, rock salt (Saindhava lavan), Cloves (Lavang), amalaki (Indian myrobolan) and other herbs. Regular use of the tooth powder is going to protect the mouth, gums and teeth from diseases.

The herbal face pack is developed with the herbs like turmeric (Haridra), manjista and Lodra by applying it on face clears the acne, black heads and black discolorations, and improves the color & complexion.

The soap is prepared with cow urine distillate, Nalpamaradi tailam along with herbs and natural fragrances, which is formulated to protect the skin, improve the glow, color & complexion, prevent acne and eradicate disease causing microbes of skin.

It is prepared in traditional method with ingredients like cow urine distillate (Go ark), Shikakai, coconut oil with natural fragrance. It is a natural hair wash and conditioner to protect the hair and prevent dandruff.

It is prepared from cowdung, cow’s milk and gingelly oil, the regular use of two to three drops in lukewarm form in early hours of the day instilling into two nostrils is going to prevent cold, head ache, and improves the functional ability of eyes, ears and nose.

Freshly collected Cow urine from indigenous breeds are distillated and vapors are condensed into arka (Distillate) with the help of Arka yantra (Distillation plant). Go-arka is used internally to prevent cancer, respiratory problems and skin diseases. Improves longevity and quality of life of healthy by regular intake of this.

The floor cleaner is formulated with natural ingredients like Go-Arka (cow urine distillate), lemon grass oil and pine oil. It has cleansing effect and eradicate disease causing microbes on the used surfaces.

These are prepared from cowdung, husk and wood powder. They are considered auspicious to use in Agnihotra, Homa and Yagnas, and also in cremation.


The Sanatana Dharma says that offering the Dhupa to God in daily worship is auspicious, sanctify the surroundings and it create a spiritual atmosphere. In the regular household pujas and special rituals, offering the incense sticks is an important practice in Indian tradition. The offered flowers (Nirmalya-pure) to Srivaru at Tirumala and other TTD temples of Tirupati are collected every day and used in the preparation of seven different varieties of Agarbathis (Incense sticks).

Photo-Frames & Other Products

The offered flowers (Nirmalya-pure) to Srivaru at Tirumala and other TTD temples of Tirupati are also used for other noble purpose like preparing photo-frames of Lord, key chains, paper weights, dollars and pen stands by using dry flower technology under the caption of “Pushpa prasadam”. The preservation of most auspicious offered flowers with devotees in different forms is an innovative idea by adopting scientific methods under the technical collaboration of Dr YSR Horticultural University, Tirupati.

TTD Stalls Locations

Visakhapatnam Mumbai New Delhi Hyderabad Vijayawada Bangalore Chennai
SV Temple, TTD, Rushikonda, behind Geetham College, Visakhapatnam. No 67, jayant house Jain society, behind vittal mandhir, near sion circle, sion west,Mumbai-22 Tirupati Balaji Mandir (TTD) Udyan Marg, Kali Bari Marg, Near Kendriya Vidyalaya, Gole Market, New Delhi -110001 Special Officer TTD Information Center, Balaji Bhavan, Himayath Nagar, Hyderabad - 500029 Landline No. 04023260590. SV Group of temples, TTD Kalyanamandapam behind All India Radio Station, Punnamma Thota, Vijayawada - 520010 16th Cross, Vyalikaval, Malleshwaram, Bangalore - 560003 Landline No. 080-23315361, 23445432 Office of the Dy.Exe.Officer S.V. Temple cum Information Centre, 26, Venkatanarayana Road, T-NAGAR Chennai - 600017 Ph: 044-24343535